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Content Strategist

Reference:
VAC-16
Job Titles:
Sales and Marketing
Salary:
Salary negotiable
Town/City:
Sydney
Contract Type:
Permanent

Description

Content Strategist

Our client is looking for an experienced content strategist to join it's marketing team (based in Sydney).
• Do you excel at creating remarkable content strategies for a marketing personas that capture their interest and make them want to learn more?
• Are you experienced at taking a content strategy and writing short and long form content (blog posts, email content, slideshare, ebooks, etc) that attract and convert web visitors into leads?
• Do you love getting into the mind of your target audience / persona, working out what keeps them up at night, and creating content that their searching for - so that your business can turn them into a database lead and further nurture them into a customer?
• Do you have experience working with co-marketing partners to create content and offers that will work for both partners' respective audiences - and planning and creating the content with the partner?
This role is both strategic and tactical, focused on planning and executing top-of-funnel campaigns that generate leads for a fast-growing sales team.


The ideal candidate will:
• Have a minimum of 3 years of experience in B2B marketing (ideally SaaS), copy writing, content strategy, and blogging.
• Be an obsessive content creator, have an analytical mind and be utterly passionate about problem solving.
• Be agile and experimental, bringing new ideas to the team and moving at a fast pace to hit aggressive goals.
• Be a strong writer with a keen attention to detail and creative flair.
• In an ideal world, you'd have your own blog where you fanatically write about a topic you're passionate about.

SEO / SEM skills are not required, but would be beneficial to this role